Essential Advertising Vocabulary
In the world of marketing and media, a wide range of specialized terms are used to describe different aspects of advertising. Understanding this key vocabulary is essential for anyone involved in promoting products or services. Below is a table that presents some of the most commonly used advertising terms, along with their definitions, to help clarify their meanings and importance in the field.
| Advertisement | n. item of publicity for a product or service, in magazine, on TV, etc. |
| Advertising agency | n. company specialising in producing and placing advertisements for clients |
| AIDA | Attention, Interest, Desire, Action – the objective of all advertisements |
| Benefit | n. advantage of a product or service, usually derived from its features |
| Billboard (AmE) | n. signboard, usually outdoors, for advertising posters; hoarding (BrE) |
| Circulation | n. average number of copies of a magazine sold in a particular period |
| lassified ads | n. small advertisements in magazine or newspaper categorised by subject |
| Commercial | n. paid advertisement on radio or TV |
| Coupon | n. part of a printed advertisement used for ordering goods, samples etc |
| Double-page spread | n. advertisement printed across 2 pages in a magazine or newspaper |
| Eye-catcher (AmE) | n. something that especially attracts one’s attention – eye-catching adj. |
| Features | n. special characteristics of a product, usually leading to certain benefits |
| Hoarding (BrE) | n. signboard, usually outdoors, for advertising posters; billboard (AmE) |
| Poster | n. large sheet of paper, usually illustrated, used as advertisement |
| Prime time | n. hours on radio and TV with largest audience, esp. the evening hours |
| Promote | v. to (try to) increase sales of a product by publicising and advertising it |
| Slot | n. specific time in a broadcasting schedule, when a commercial may be shown |
| Target | n. objective; what one is aiming at – target audience n. |
| U.S.P. | Unique Selling Proposition; what makes a product different from others |